diff --git a/README.md b/README.md
index bb09693..4fb4196 100755
--- a/README.md
+++ b/README.md
@@ -1,33 +1,23 @@
-# dipstick
 
-A configurable structured metrics library for Rust applications.
-
-Like logging frameworks but with counters, markers, gauges and timers.
+![a dipstick picture](https://raw.githubusercontent.com/fralalonde/dipstick/master/assets/dipstick_single_ok_horiz_transparent.png)
 
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 [![docs.rs](https://docs.rs/dipstick/badge.svg)](https://docs.rs/dipstick)
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 [![Build Status](https://travis-ci.org/fralalonde/dipstick.svg?branch=master)](https://travis-ci.org/fralalonde/dipstick)
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-![a dipstick picture](https://raw.githubusercontent.com/fralalonde/dipstick/master/assets/dipstick_red_small.jpg)
+# dipstick
 
-Dipstick aims to be the one-stop shop for metrics _collection_ and _routing_ in rust applications.
-As such, it strives to offer:
- - the nicest, most ergonomic metrics configuration and collection APIs
- - the best performance with less impact on applications
- - the greatest choice of outputs to popular metrics systems
-
-For convenience, dipstick builds on stable Rust with minimal, feature-gated dependencies.
+A one-stop shop metrics library for Rust applications with lots of features,  
+minimal impact on applications and a choice of output to downstream systems.
 
 ## Features
 
-Because dipstick is packaged as a toolkit,
-applications configure it to suit their needs.
-Dipstick-enabled apps _can_:
+Dipstick is a toolkit to help all sorts of application collect and send out metrics.
+As such, it needs a bit of set up to suit one's needs.
+Skimming through the handbook [handbook](https://github.com/fralalonde/dipstick/tree/master/handbook) 
+should help you get an idea of the possible configurations.
+
+In short, dipstick-enabled apps _can_:
 
   - Send metrics to console, log, statsd, graphite or prometheus (one or many)
   - Serve metrics over HTTP
@@ -40,16 +30,16 @@ Dipstick-enabled apps _can_:
   - Choose between buffered or immediate output
   - Switch between metric backends at runtime
 
+For convenience, dipstick builds on stable Rust with minimal, feature-gated dependencies.
+
 ### Non-goals
 
-By design, dipstick will not
-- calculate ad-hoc statistics from previously recorded data
+For performance reasons, dipstick will not
 - plot graphs
 - send alerts
 - track histograms
 
-These are all best done by downstream software,
-such as timeseries visualization and monitoring tools.
+These are all best done by downstream timeseries visualization and monitoring tools.
 
 ## Show me the code!
 
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